COMMISSION ISN'T ENOUGH: 57 CREATORS SAY THEY WANT MORE FROM AFFILIATE PROGRAMS

Summary from the TLDR Marketing newsletter

Affiliate programs are more effective when brands treat creators as long-term partners rather than relying on commissions alone. Although 68% of surveyed creators still accept affiliate commissions, many say the rates don't justify the work without additional payment, product gifting, and brand support. 72% of creators said brands don't provide new products often enough, and most prefer monthly gifting. Creators also want more hands-on management, including regular communication, performance reviews, and promotional resources. Tiered commissions, bonuses, and ongoing relationship management can help brands keep affiliates active and build sustained revenue.