HANDS ON: DIY GUIDE TO ANIMATED LINKEDIN INFOGRAPHICS

Summary from the TLDR Marketing newsletter

Tim Scheuer's process for creating animated B2B LinkedIn infographics starts with writing an original insight, designing a static graphic, then animating it in Claude Code using HTML, CSS, and JavaScript. He builds a reusable project repository containing brand guidelines, fonts, icons, coded components, audience profiles, and past posts to keep the output consistent with his voice. Claude generates and reviews the animation through multiple rounds before Scheuer approves the final version. He batches five posts on Sundays, repurposes ideas across LinkedIn, X, and his newsletter, then uses engagement data to identify qualified prospects and start conversations.