CONSUMERS RETHINK VALUE AS UNCERTAINTY AND INFLATION PERSIST

Summary from the TLDR Marketing newsletter

Consumers are adopting 3 distinct spending behaviors depending on the purchase. Some pay more for premium experiences and better performance. Others balance quality and convenience against price to get the most from every dollar. Those seeking to limit spending choose cheaper alternatives and promotions while protecting budgets for priorities. These behaviors aren't fixed consumer segments. The same person may splurge in one category while trading down in another depending on the occasion and perceived value.