I ANALYZED 1,100+ MARKETING JOB POSTS. THEY'RE STUCK IN 2023

Summary from the TLDR Marketing newsletter

Companies are treating AI system-building as one specialist's job rather than a baseline requirement for every marketing hire. Every GTM engineer post asks for AI skills, compared with 47% of marketing posts overall and just 25% of entry-level ones. Only 6% ask candidates to contribute to the shared skills, context, and agents a team runs on, and only 8% ask for proof of AI use.