TLDR Marketing · NEWS & TRENDS

GOOGLE IS FEEDING RANK TRACKERS POISONED SERPS WITH SWAPPED RESULTS, NOZZLE FINDS

coywolf.com3 min read

Summary from the TLDR Marketing newsletter

Google has been feeding rank trackers fake search results since September 13. Nozzle found that 8.4% of SERPs were affected across 27M results analyzed. The poisoned pages look normal but retain just 22% of their usual sites. This causes tracked top-10 rankings to disappear 60.2% of the time. Social platforms and forums appear more often in these results. SEO teams should cross-check ranking drops against Google Search Console before assuming their rankings have changed.