IPHONE DUO ORDERS LIMITED TO TWO PER CUSTOMER AS APPLE TACKLES SCALPING

Summary from the TLDR Design newsletter

Apple is limiting iPhone Duo purchases to two per customer across markets including the US, UK, Japan, and Spain after shipping dates quickly slipped into January 2027. The restriction applies regardless of configuration and appears designed to reduce scalping, with resellers already listing devices for more than $5,000. Purchase limits cannot eliminate organized scalping entirely, but they could make bulk buying more difficult and improve availability for regular customers.