TLDR Marketing · RESOURCES & TOOLS

SPOTIFY LAUNCHES PAID PODCAST MEMBERSHIPS WITH PERKS BEYOND BONUS CONTENT

techcrunch.com2 min read

Summary from the TLDR Marketing newsletter

Spotify is giving podcasters a subscription revenue stream that doesn't depend on ads as it pushes deeper into video podcasts to compete with YouTube. Creators keep 90% of membership revenue and can mix perks like fewer ads, early access, and bonus video across multiple tiers.