WHAT ON EARTH IS GOING ON WITH AI PRICING AND PACKAGING?

Summary from the TLDR Founders newsletter

Lovable's growth lead says even her company's pricing is hard to understand. Its $25 monthly plan buys 100 credits, but customers have to start building to learn what those credits accomplish. General-purpose AI makes this harder because two requests for the same outcome can incur very different costs, especially when an agent retries its work. Credits help combine those costs into a subscription. The missing step is translating the allowance into work a buyer recognizes, as audio tools do with minutes and scraping tools do with pages.