TELLING AI TO ACT AS YOUR CUSTOMERS MAKES ITS ANSWER WORSE: 52% OF SHOPPERS WOULD BUY, IT SAID. REAL SALES: 33%

Summary from the TLDR Founders newsletter

A founder who never tested his AI customer panel against real customers reports a retail study in which AI personas predicted a 52% purchase rate over 28 days, compared with 33% in the retailer's actual records.