WHAT'S WORKING IN B2B GTM IN 2026

Summary from the TLDR Marketing newsletter

Founder-led sales remains a leading GTM motion until companies reach $10M ARR. Networking and introductions rank as the most effective channel, while intimate events come second. AI search is now a core channel for 39% of B2B companies, up 11 percentage points year over year, and 41% are experimenting with it. Track whether AI tools recommend the right products and pricing. Use buying signals such as content engagement and website visits to prioritize outreach.