CAL AI PAID UFC CREATORS THOUSANDS OF DOLLARS TO POST, AND GOT NO DOWNLOAD SPIKE AT ALL

Summary from the TLDR Founders newsletter

A UFC fighter needs to track calories. Someone watching the fight might have no interest in doing that. Cal AI's co-founder blames that mismatch for creator deals that cost thousands and produced no download spike. The team now reads comments for people asking for help the app provides. It caps payment per thousand views at measured revenue per thousand views, favoring flat fees to keep viral upside. One creator went from roughly 10,000 views to 7 million. Before paying for that possibility, check whether the comments contain potential customers.