WHY BRANDS NEED TO FUEL A LIFE, NOT FILL A FEED

Summary from the TLDR Marketing newsletter

Pinterest reports that 40% of Gen Z wish social media had never been invented and 63% intentionally unplug. Design campaigns that drive real-world action rather than endless scrolling. Show how a product fits into the audience's desired lifestyle instead of making the product the hero. Turn inspiration into action with personalized recommendations and specific next steps such as shopping lists or linked outfits. Remove friction with tools that help people follow through.