YOUR ALGORITHM, YOUR WORDS: NEW WAYS TO SHAPE WHAT YOU SEE ON FACEBOOK

Summary from the TLDR Marketing newsletter

Facebook is using AI to let users shape Feed and Reels recommendations by describing their interests in their own words. Its new “Your” algorithm tool lets users add and manage topics, while expanded feedback options let them explain why they want more or less of certain content. Large language models combine this direct feedback with existing engagement signals to update recommendations in real time, including during the same session.