SHOW AI INFLUENCERS WITH REAL PEOPLE

Summary from the TLDR Marketing newsletter

AI influencers are seen as less trustworthy because they can't actually use the products they promote. Showing them in everyday moments with real people, like grabbing coffee or going for a run, helps close that gap. In a study of 9,500+ posts and 4 experiments, these scenes drove 20.7% more engagement and made people up to 17.5% more likely to choose the product.