HOW TO GET YOUR WEBINAR REGISTRANTS TO ACTUALLY… SHOW UP

Summary from the TLDR Marketing newsletter

Webinar registration isn't the problem, attendance is. But it doesn't have to be. Vidyard's Video in Motion report [5] breaks down the pre-event video strategy [6] getting teams to over 50% attendance rates, complete with blueprint scripts and benchmarks to measure against. In a matter of weeks, you'll have: 🎥 Personalized video event reminders that lift attendance to +50% ✉️ Confirmation emails hitting 77% open rates 🏆 Scripts that dramatically reduce time spent on outreach 📖 Follow-up plays that keep no-shows in the funnel