“YOU DIDN'T DO IT RIGHT”

Summary from the TLDR Founders newsletter

When OKRs don't work, how many times are you supposed to try again? WP Engine gave them four attempts, including paid training and coaching, and kept hearing that it wasn't doing them properly. What eventually worked was much smaller. One team picked a metric it cared about, set a loose goal, and followed it for a quarter before adding anything else. The metric also had to measure something the team could actually control, so people weren't being judged on a number their own work couldn't fix.