THE REASON TO BE ON REDDIT ISN'T FOR AEO

Summary from the TLDR Marketing newsletter

Reddit is more valuable as a mid-funnel research channel than an AEO play because developers use it to compare tools and real-world experiences before buying. Treat it like earned media by joining existing conversations without pitching. Build credibility for about 3 months before approaching moderators about AMAs or sponsored events. Focus posts on problems and lessons rather than products. Brand accounts can work when they consistently teach. Measure impact through customer interviews since Reddit influence rarely appears in analytics.