HOW WE CATCH MESSAGING CAMPAIGN DRIFT BEFORE IT SPREADS

Summary from the TLDR Marketing newsletter

Campaign drift happens when the messages a business sends shift away from what was approved. This system for SMS and RCS converts each message into an embedding and matches it against clusters of previously judged traffic. Unmatched messages are grouped into new clusters, and an LLM issues one verdict per cluster against the approved campaign details rather than per message. Human reviewers confirm or override each flag before a sender is notified, restricted, or blocked.