ADAM HARRIS ON WHY FOLLOWER COUNT IS THE NEW NIELSEN BOX

Summary from the TLDR Marketing newsletter

Follower count is becoming a poor measure of creator value as platforms increasingly serve content based on interests rather than follows. Adam Harris, co-founder of creator platform Gaggl, says 70% of video views now come from non-followers. Gaggl's campaign data also shows micro-creators generate 5X more engagement than larger creators. Larger creators remain useful for awareness while smaller creators drive deeper engagement. Harris recommends starting with small creator tests before scaling based on results.