THE 6 REASONS 79% OF OUR DESIGN CLIENTS COME BACK

Summary from the TLDR Design newsletter

Good design is only the entry fee for a studio that has seen 79% of its clients since 2019 return for a second project. Retention comes from listening first, committing to a direction early, skipping per-message billing, settling payment upfront, doing unrequested work, and choosing exciting projects. Long partnerships then pay off in less re-explaining, faster and more honest feedback, a consistent direction, and room for braver choices.