WHY YOU'RE WORTH IT

Summary from the TLDR Marketing newsletter

Furniture brand Vitsœ uses its pricing page to justify why its products cost more than cheaper alternatives. It breaks the cost into smaller time-based amounts and points to resale prices as evidence of durability. It also avoids sales and financing options that could boost short-term revenue. These choices make its pricing claims more credible because customers can verify them and see what the company gives up to maintain them.