CHEAPEST LINKEDIN ADS RETARGETING SOURCE

Summary from the TLDR Marketing newsletter

A low-cost way to build a LinkedIn retargeting audience is to run 60-70 second videos with a Website Visits objective. Use a headline that discourages clicks because advertisers only pay when someone clicks. Anyone who watches at least 50% of the video is added to the retargeting audience. This tactic reportedly builds audiences for about $0.50 per member versus $1-2 per click for standard engagement campaigns.