HOW BRANDS ARE FIGHTING AI SLOP

Summary from the TLDR Marketing newsletter

Human and physical signals are becoming a way to show that content wasn't machine-made. J.Crew's Barn Jacket campaign featured 160 real, recognizable people across five cities, giving it cultural context that AI can imitate visually but can't manufacture. Other brands are commissioning artists, showing the messy process before a launch, and moving into print and physical retail. The more content AI can produce, the more value shifts to proving what a human did that AI didn't.