BUILDING AN INDEPENDENT DESIGN PRACTICE

Summary from the TLDR Design newsletter

More than 10,000 hours of independent design work produce five lessons, from following what gives energy to testing through moonlighting first. Saying yes early builds stability and reveals where skills meet demand, while the clients a practice wants to attract shape its pricing. Starting most engagements with a couple of weeks on a well-scoped project lets both sides experience the relationship before committing.