AI VISIBILITY AT SCALE: LEARNING FROM 9M PROMPTS AND 400+ ENTERPRISE BRANDS

Summary from the TLDR Marketing newsletter

Data from 9 million AI answers shows that most common GEO assumptions are wrong. Sentiment shows no positive link to citations, and listicles lose out to ordinary, thorough pages. YouTube delivers the biggest third-party lift at 2.8x, ahead of LinkedIn and Reddit, while up to 58% of citations never reappear. Up to 75% of answers citing a brand's page never name the brand, so citation counts alone overstate impact. Volatility tracks the brand far more than the platform, and the most stable performers share deep topical coverage and strong third-party mentions.