AI SHOPPING COULD MEAN FEWER RETURNS

Summary from the TLDR Marketing newsletter

AI shopping could reduce ecommerce returns by helping shoppers resolve uncertainty before they buy. Adobe found that 69% of consumers who used AI for shopping said they were less likely to return an AI-assisted purchase, while AI-referred traffic converted 60% higher than non-AI-referred traffic. Merchants can improve these results by giving AI assistants detailed product information such as specifications, dimensions, compatibility, variants, delivery estimates, reviews, and FAQs. Better product data can help AI recommend products that fit shoppers' needs more accurately, potentially producing both more sales and fewer returns.