JEV: DECISION AI FOR GTM

Summary from the TLDR Marketing newsletter

Jev is a new decision model that returns labels, scores, and yes/no answers with calibrated confidence instead of generated text, making it a cheap fit for classification and routing in Clay. It connects through an HTTP API column in about 10 minutes. Keep the input state short, since extra context can lower accuracy. Add an "unclear" option and write criteria that don't overlap. Set stricter confidence thresholds for hard-to-undo actions, then gate paid enrichment and LLM writing on the result.