HOW B2B CREATOR MARKETING BUILDS BUYER TRUST ON LINKEDIN

Summary from the TLDR Marketing newsletter

B2B buyers increasingly use creators for both early research and later-stage validation. However, 80% of B2B marketers say finding credible creators is their biggest hurdle. LinkedIn recommends using Creator Marketplace to vet experts by industry, role, and audience, then amplifying their content with Thought Leader Ads or BrandLink. Thought Leader Ads deliver a 252% higher CTR than standard image ads, while BrandLink campaigns see 130% higher video completion rates than in-feed ads.