MARKET TO THE MIDDLE

Summary from the TLDR Founders newsletter

Ever read a thread about your product and wondered if these people are even your customers? Tracksuit's CEO argues that online discussion overrepresents enthusiastic fans and angry critics, while ordinary buyers rarely post at all. AI recommendations can pick up those same opinions, making a vocal minority seem more representative than it is. Tracksuit compares consumer surveys with AI responses to see where perceptions differ. Before changing your positioning around a loud complaint, find out whether the customers who aren't posting share it.