DISSECTING WHY CANVA IS PARTNERING WITH JIO

Summary from the TLDR Marketing newsletter

Canva is using Jio's 524.4M customers to tackle a freemium problem. Many casual users get enough value from Free to justify paying for Pro. Bundling Pro with Jio plans lets users experience premium features without making a separate purchase. The real test is what happens after the bundle ends. Canva needs to see whether users build habits around Pro and become willing to pay for it.