DOES REDDIT HAVE AN ASTROTURFING PROBLEM?

Summary from the TLDR Marketing newsletter

Reddit is often treated as a source of unbiased product advice. However, some buying recommendations are unusually concentrated among a small group of accounts. The top 5% of brand-heavy accounts produced 11.3% of knife recommendations, versus 7.9% expected by chance. For three brands, that share reached 20% to 31%. This could indicate astroturfing, where paid accounts create the appearance of organic recommendations, but their histories looked more like genuine fans.