COMPARE YOUR FACEBOOK ADS PERFORMANCE AGAINST 20 (UNGATED) INDUSTRY BENCHMARKS

Summary from the TLDR Marketing newsletter

Still relying on vibes to gauge your Facebook ads performance? These 20 Facebook ads benchmarks were distilled from over 1,800 campaigns from 2025 and 2026. The ungated WordStream report [5] covers key metrics like click-through rate, cost per click, conversion, and cost per lead, broken down by two core objectives: traffic and leads. It also includes 5 tips [6] for improving your ads performance across Meta and beyond.