THE FASTEST GUN IN UX: WHY YOUR TEAM IS TELLING THE WRONG STORY

Summary from the TLDR Product newsletter

Design teams in a post-ZIRP economy face intense pressure to deliver rapid outputs, leading them to skip crucial steps like user research. This dynamic plays into the hands of stakeholders dubbed "Fastest Guns in the West," who use speed and deliberate ambiguity to control product narratives and secure early commitment to ideas before proper evaluation can occur.