FIRST MCDONALD'S, NOW DISNEY IS DEJOYING ITS STORE DESIGNS

Summary from the TLDR Design newsletter

Disney Wonders, the redesigned flagship gift shop at Disneyland Paris, replaced its vibrant, chaotic look with clean brand-themed zones for Disney, Pixar, Marvel, and Star Wars. Despite a multi-stage launch with influencer and cast-member previews, public reaction has called the store as drab and clinical as an airport shop. The redesign is framed as part of a broader "dejoying" trend seen at McDonald's, Burger King, and Starbucks, where playful branding has given way to minimalist interiors.