IS THE TRADITIONAL MARKETING TEAM DYING, SHRINKING, OR TURNING INTO SOMETHING ELSE?

Summary from the TLDR Marketing newsletter

The modern marketing team is built around three principles. 0-1 marketers use AI systems to take work from idea to shipped output with fewer handoffs. Pods replace traditional team hierarchies with small groups that share context, own a specific outcome, and ship and learn weekly. Depth of craft becomes more valuable as AI handles production, giving specialists more time to apply the judgment and expertise needed to make standout work.