WHAT'S ACTUALLY DRIVING DIRECT MAIL RESULTS IN 2026?

Summary from the TLDR Marketing newsletter

Get Lob's new STATE OF DIRECT MAIL: CONSUMER INSIGHTS 2026 REPORT [5]. Discover what 2,000 consumers say currently earns their attention when it comes to direct mail and other marketing channels. Here's a sneak peek: > TRUST IS SHIFTING: See why direct mail's trust edge over digital grew 9 points this year > THE MAILBOX IS A DAILY HABIT: Discover why 87% of consumers read their mail the same day it arrives > ECONOMIC PRESSURE CHANGES BEHAVIOR: Discover why 87% of economically strained consumers take action on mail