DECISION PARALYSIS, LOST CONVICTION AND NO JUNIORS: WHAT BRAND CREATIVE LEADERS SAY AI IS EXPOSING

Summary from the TLDR Design newsletter

Brand Perspectives 2026, a MikeTeevee report drawing on in-house leaders at Wayfair, DoorDash, Intuit, O2, Canva, and Rivian, found that AI accelerated problems that predate it. Teams generating endless variations at near-zero cost now stall on choosing, while trimmed junior roles take the mid-level pipeline with them. Efficiency has not lightened the load: everyone reports working twice as hard, with handoffs still run off spreadsheets.