‘NOT ENOUGH USAGE': YOUR BIGGEST CHURN REASON IS A BROKEN HABIT LOOP

Summary from the TLDR Product newsletter

"Not enough usage" is the primary driver of subscription app churn, often accounting for 26% to 40% of cancellations. This churn reason is frequently due to a broken habit loop rather than a pricing problem. Using discounts to fix usage churn is ineffective because lowering the price does not restore user value or engagement.