THE NEW BATTLEGROUND IN GTM

Summary from the TLDR Founders newsletter

Someone who loved your product moves to a new company. You could send the same congratulations-and-pitch email they'll get from everyone else. Or you could bring up what they actually accomplished with your product and ask whether they're tackling something similar in the new role. One workflow here waits a month before making that approach. Another reopens lost deals when the original obstacle changes, such as a budget or executive. The reason to reach out comes from what happened in the account, rather than how long it's been since the last email.