REIMAGINING ADVERTISING WITH AI

Summary from the TLDR Founders newsletter

A customer can now ask an ad questions before visiting your website. OpenAI is testing Sponsored Agents with select US advertisers, letting users talk with a business-sponsored agent before clicking through to buy. It's also adding ChatGPT Ads integrations to HubSpot and Shopify. That moves some of the selling into the ad itself. If you get access to the test, your product information and the agent's answers will need as much attention as the creative and landing page.