INSIDE 12 MONTHS OF AI SEARCH EXPERIMENTS

Summary from the TLDR Founders newsletter

HubSpot spent twelve months testing what gets a company found in AI search. Adding an llms.txt file did nothing, while 92% of its highly specific industry and use-case pages eventually earned citations. A page-speed overhaul increased AI crawler visits by 1,600%, and qualified leads from AI search rose 1,850% over the year. The experiments give teams somewhere concrete to start. Track whether the content brings qualified leads, though, because more crawler visits alone won't tell you whether it's working.