DO CHATGPT & GOOGLE AI GET YOUR BUSINESS DETAILS RIGHT?

Summary from the TLDR Marketing newsletter

AI search often gives inaccurate business information, especially when a company leaves key details vague or unpublished. In a study of 600 businesses, 27% of Google AI Overview answers and 20% of ChatGPT answers included details the business did not publish. Google AI Overviews got 84% of answers right when businesses published clearly, compared with 63% when information was vague or missing. AI systems often fill gaps from third-party directories, so you should audit those listings and keep website copy, Google Business Profiles, and structured data consistent. Agencies can turn this into a quick audit by checking how Google and ChatGPT describe each client and correcting the sources behind inaccurate answers.