HOW TO CREATE A PRODUCT LAUNCH PEOPLE TALK ABOUT

Summary from the TLDR Marketing newsletter

A product launch only generates lasting attention when it gives people something to do beyond scroll past it, whether that is showing up somewhere in person, guessing what is coming, or filming something unusual enough to send to a friend. The brands getting the most mileage out of a launch treat it as an ongoing event instead of a single announcement, letting creators and customers do the distribution for free. None of it requires a bigger budget, just a reason for people to keep talking after day one.