AI SEARCH IS NOT THE SAME AS SEO

Summary from the TLDR Marketing newsletter

Instead of chasing high-volume keywords, map prompt journeys around the final recommendation a buyer wants, then create content around the decision factors that inform it. LLMs can route users from broad questions to specific recommendations, so owning the highest-volume prompt matters less than being cited for the factors behind the purchase decision. Start with bottom-funnel prompts, map adjacent questions, and build content that answers them.