PRODUCT STRATEGY STARTS WITH WHAT YOU WILL NOT BUILD

Summary from the TLDR Design newsletter

Product strategy is defined by what a team explicitly refuses to build, not merely a revenue goal paired with a feature list. Marty Cagan calls the choice of which problems to solve the strategy layer sitting above both discovery and delivery, one most companies skip entirely. Three tools do the work: Playing to Win's nested choices, Rumelt's kernel as a fluff detector, and Biddle's Netflix-born DHM, while roadmaps merely sequence the bets.