HOW TO TELL IF YOUR WEBINAR NUMBERS ARE ACTUALLY GOOD

Summary from the TLDR Marketing newsletter

Stop using vibes to analyze your webinar performance. Based on data from 900+ marketers (and every webinar hosted on Wistia in 2025), this (ungated) industry benchmark [5] provides the objective data you need for fact-driven analytics. That means: * Average live attendance benchmark [6] so you know what counts as a strong number vs. one that needs fixing. * How long webinar content keeps generating plays after the live event (a third are still getting views three months out). * How top marketers repurpose recordings into blog posts, social clips, and email (nearly 90% do this).