YOUR PLAYBOOK FOR LINKEDIN ADS THAT WORK

Summary from the TLDR Founders newsletter

LinkedIn ads cost $37.42 per thousand impressions against about $10 on Meta, so the playbook starts with when NOT to run them. They only pay off when deal size is at least $10K and there are at least 10,000 decision-makers to reach, with $3,000 a month as the minimum test budget. Instead of targeting by job title, the author pulls buying signals like job postings and tech-stack changes and uploads them as a custom audience. Switching one account to manual bidding took cost per lead from $287 to $90.