FROM 1 TO 100 IRL EVENTS IN A YEAR: THE SECRET TO GETTING ENGINEERS TO DEMO

Summary from the TLDR Founders newsletter

Most companies get engineers on stage by training them. PostHog got to more than 100 events a year by not asking. The engineer who built a feature is the one who demos it, the travel budget and brand assets are already provisioned, and nobody needs approval. More than half the company has now demoed somewhere, and about 95% of those events put them face to face with customers. About 20% of engineers opt out of speaking and nothing happens to them.