CRUMBS LAUNCHES STOCK-TOKEN SHOPPING REWARDS ON ROBINHOOD CHAIN

Summary from the TLDR Crypto newsletter

Crumbs, a pre-launch app on Robinhood Chain, converts verified retail purchase receipts into tokenized equity rewards from the shopped company, crediting Costco buyers with $COST tokens and Apple buyers with $AAPL. The model merges RWA tokenization with consumer loyalty mechanics, tying on-chain stock exposure to existing spending behavior rather than separate investment activity. The announcement drew 662 retweets and 1,956 likes before the official launch. Pre-registration is now open.