SEEING LIKE A STATE

Summary from the TLDR Marketing newsletter

Dashboards make marketing easier to measure, but they can also hide the work that actually drives growth. Teams may optimize for traffic or output while overlooking customer knowledge and relationship-building. These efforts are harder to quantify but can have a bigger long-term impact. Treat metrics as incomplete maps and question what each dashboard leaves out. Regularly compare the data with what customers and teams are seeing firsthand.